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In this Jan. 13, 2018, photo released by Ski Utah CEO Nathan Rafferty shows himself at the end of stage #11 of the Africa Eco Race in the Sahara desert near Akjoujt, Mauritania. Rafferty’s first love is the mountain. The president of the non-profit Ski Utah works tirelessly to promote the state’s ski and snowboard industry. But lately, Rafferty has found his attention turning from snow to sand. (Alessio Corradini via AP)

Ski Utah CEO doubles as an motorcycle racing champion

By AARON FALK - Associated Press

In this Nov. 25, 2016, photo, skiers and snowboarders ride the lift during opening day at Brighton Resort, in Brighton, Utah. Utah ski officials kick off the new season energized by the growing possibility of another Winter Olympics bid and buoyed by two straight seasons of record visitation. (Laura Seitz/The Deseret News via AP)

Utah ski resorts giddy over Olympic bid, worried by DUI law

By BRADY McCOMBS - Associated Press

A man snowboards during at Brighton Ski Resort opening day for the 2014/15 winter season, in Big Cottonwood Canyon Thursday, Nov. 20, 2014, in Brighton, Utah. Skiers and snowboarders traveling to Utah this winter will find the same jagged mounting peaks looming just east of Salt Lake City and many familiar trails at the state’s 15 resorts. (AP Photo/Rick Bowmer)

Utah ski industry gets jump start from Vail

By Brady McCombs - Associated Press

FILE - This Nov. 23, 2013, file photo, shows skiers at Park City Mountain Resort in Park City, Utah. Park City Mountain Resort, one Utah’s largest ski areas, will be sold to Vail Resorts Inc., in a $182.5 million deal announced Thursday, Sept. 11, 2014, resolving a legal battle between two ski titans and paving the way for the creation of the country’s largest resort. (AP Photo/Rick Bowmer, File)

Strong Utah ski season expected when lifts launch

By Brady McCombs - Associated Press

Mike Goar, from Canyons Resort, speaks with reporters following a news conference Wednesday, March 19, 2014, in Salt Lake City. A coalition of Utah ski resort managers from Alta Ski Area, Brighton Resort, Canyons Resort, Deer Valley Resort, Park City Mountain Resort, Snowbird Ski and Summer Resort and Solitude Mountain Resort are reviving their plans for a series of interconnected chairlifts that would link seven ski areas that would give the state a Euro-style experience. (AP Photo/Rick Bowmer)

Utah chairlift plan would link 7 ski resorts

By BRADY McCOMBS - Associated Press