Rocawear is an American clothing retailer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon "Dame" Dash and Shawn "JAY-Z" Carter, and has had annual sales of $700 million. Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc. - Source: Wikipedia