The Environmental Media Association is a non-profit organization which was founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA works with the entertainment industry to encourage green production and raise the public's environmental awareness. The first movie to have the EMA Green Seal in its credits was The Incredible Hulk, which made specific efforts during its 2007 filming to cut carbon emissions and waste created during production. - Source: Wikipedia