The One Chip Challenge (originally Carolina Reaper Madness) was an internet challenge in which participants had to eat one extremely spicy Paqui Carolina Reaper chip, and avoid eating or drinking anything afterwards. The challenge was initially marketed by Amplify Snack Brands before being sold to The Hershey Company and suspended after a customer death in 2023. During the fall season from 2016 to 2023, the chip was sold in various packaging before being declared "sold out". The formulation changed annually with added peppers such as Trinidad Moruga scorpions, Sichuans and Naga Vipers. The challenge was tried by celebrities and social media personalities, and received criticism for negative associated health effects. - Source: Wikipedia
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