The Marketing Arm is a marketing and promotions agency owned by Omnicom Group. The agency includes several specialty brands, including Millsport (sports), Usmp (retail and events), Davie Brown Entertainment (entertainment), Wave (multicultural), and Ipsh (wireless). Based in Dallas, Texas, The Marketing Arm has offices in New York, Los Angeles, Chicago, Charlotte, San Francisco, and Bentonville, Arkansas. - Source: Wikipedia