Tesla CEO Elon Musk unveiled a new Roadster sports car that he described as “flying” during a livestreamed event Thursday at a SpaceX test facility in Texas.
In the demonstration, the car launched from a ramp, clung upside down to the surface, flew off the end and rolled 180 degrees midair to land on its wheels.
Mr. Musk said the car uses “ultra high-pressure air tanks” for propulsion and that its “success is not guaranteed,” but “it will probably work.”
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He said the Roadster would go into production in 2028, but prices were not announced.
Tesla’s website lists a Performance model, which can be reserved with a $5,000 deposit, and a limited-edition Thrust model that cannot yet be reserved. It also lists a flying Rocket model, billed with a “full flight system,” that will be offered by invitation only.
Wall Street analyst Dan Ives said in a research note that the Roadster will not move the volume or revenue needle but restores the brand’s halo and highlights the Tesla-SpaceX relationship.
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