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FILE - In this Wednesday, Jan. 29, 2014 file photo, Chelsea's John Terry, right heads the ball under pressure from West Ham United's Andy Carroll, top left, who avoids Chelsea's Cesar Azpilicueta during the English Premier League soccer match at Stamford Bridge stadium in London. British Sky Broadcasting PLC sought Thursday Jan. 30, 2014 to secure its base against its insurgent rival BT PLC by securing some sports rights and a long-term deal with U.S. pay-TV network Home Box Office. Soon, the bids are due for the next round of Premier League rights and if recent events are anything to go by, the cost is likely to rise, and quite substantially. The last set of domestic three-year rights generated a total of a little more than 3 billion pounds, with BSkyB splashing out 1.78 billion pounds for a majority of the matches on offer. (AP Photo/Alastair Grant, File)

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