The Belk Bowl is an annual college football bowl game played at Bank of America Stadium in Charlotte, North Carolina. The game was first played in 2002 as the Continental Tire Bowl after then-title sponsor Continental Tire. It was renamed the Meineke Car Care Bowl in 2004 after Meineke Car Care Center became the game's sponsor. The game then acquired the Belk Bowl name when department store chain Belk became the sponsor in 2011. The game currently features a matchup between the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC). - Source: Wikipedia