Young and health-conscious adults are managing their consumption of alcohol by alternating between alcoholic and non-alcoholic beverages, multiple news outlets report.
It’s called “zebra striping,” likening the alternating pattern of black-and-white stripes of a zebra to the alternating pattern of alcoholic and alcohol-free drinks being consumed.
The drinking trend has come to the fore amid reports on the negative effects of alcohol consumption.
People were interested in these podcasts
Alcohol industry experts say the trend reflects a broader cultural shift toward moderation and a desire to enjoy a night out without next-day aftereffects.
Amid this shift, Michelob Ultra Zero has become the best-selling and fastest-growing non-alcoholic beer on the market, overtaking Heineken 0.0 since the brand launched in 2025, news outlets report.
Contact the author
Please read our comment policy before commenting.