Why are Americans buying more Bibles? Sales boom continues in 2025

Don’t miss the full story, whose reporting from Bob Smietana at The Associated Press is the basis of this AI-assisted article.

Bible sales in the United States are experiencing a significant boom, with 2025 on track to surpass 2024’s 20-year high as Americans purchase more Bibles amid social tumult and renewed spiritual interest.

Some key facts:

• Bible sales were up 11% in 2025 over 2024, with more than 18 million Bibles sold so far this year.

• A surge in September 2025 saw 2.4 million Bibles sold, coinciding with the death of conservative Christian activist Charlie Kirk.

• The 2024 sales marked a 20-year high for Bible sales in the U.S., with 2025 on track to surpass those levels.

• President Trump earned more than $1.3 million last year for endorsing a patriotic Bible named for Lee Greenwood’s song “God Bless the USA.”

• About 41% of Americans qualify as “Bible users,” reading the Bible at least three times a year outside of church services, up from 38% last year.

• Publishers offer hundreds of different Bible editions, with growth seen across all types, including kids’ Bibles and editions targeting Gen Z readers.

• Tim Wildsmith launched a successful YouTube career reviewing Bibles during COVID-19, now having more than a quarter-million followers.

• Despite the Bible sales boom, less than half of Americans (49%) say religion is important to their lives, according to a recent Gallup survey.

READ MORE: Bible sales keep growing, even as many Americans lose their religion