But in a new video previewing the platform, Mr. Lindell indicated Frank users will hardly be unfettered.
“You don’t get to use the four swear words: The c-word, the n-word, the f-word or God’s name in vain,” Mr. Lindell explained in the video.
“Free speech is not pornography. Free speech isn’t, ‘I’m going to kill you,’” Mr. Lindell added. “It’s very well defined in our mission statement.”
Discussing the rules during an interview Monday, Mr. Lindell told radio host Eric Metaxas that Frank will be a “Judeo-Christian platform” that operates on “biblical principles.”
Twitter banned Mr. Lindell for violating its rules against posting false or misleading election information after he repeatedly spread bogus claims and conspiracy theories about the presidential race.
Mr. Trump, meanwhile, is planning on launching a social media service of his own, one of his advisers said recently. Mr. Lindell, a friend of the former president, said they will not compete with one another.
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