A Burger King in San Francisco has taken its support of LGBT pride week to a new level and released a special sandwich — the Proud Whopper.
Burger King is already on record as supporting gay marriage, issuing in the past a “Be Your Way” slogan that played off its popular “Have it Your Way” message. But the specialty sandwich is a new thumbs-up campaign for gays, Time reported.
The Proud Whopper is no different in taste, texture or ingredient than the regular Whopper — the message the chain is hoping to convey.
People were interested in these podcasts
The Proud Whopper wrapper reads, once opened, “We are all the same inside.”
“It showcases who we are as a brand,” a Burger King executive said. “It shows how we. as a brand, believe in self-expression.”
Contact the author
Please read our comment policy before commenting.