NEW YORK (AP) - The makers of “Captain America: The First Avenger” are in a must-win pre-emptive battle against superhero fatigue. Their not-so-secret weapon? A patriotic-themed marketing campaign complete with fireworks and red, white and blue doughnuts. Paramount and Marvel Studios rolled out a big marketing campaign to ensure moviegoers don’t think it’s just another superhero flick. Hollywood studios are willing to shell out millions to promote summer movies, which can make up to half of their total box office receipts during opening weekend. This is particularly important for makers of Captain America as movie ticket sales are at their lowest in years and a steady stream of superhero films this summer such as “Thor” and “XMen: First Class” has made it particularly hard to stand out.
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