- Wednesday, September 30, 2026

Tom Cruise plays an oil baron at the center of an ecological catastrophe in “Digger,” a satire that some have billed as a climate disaster comedy. The bigger crisis may be at the box office, where the film opens Friday tracking for just $12 million to $15 million in North America, according to Variety.

Projections were $18 million to $20 million before being revised down in recent days. Variety reported that the R-rated original comedy from director Alejandro Gonzalez Inarritu was greenlit at $125 million, but four knowledgeable sources said the budget climbed to between $160 million and $180 million after production ran over schedule. A Warner Bros. spokesperson disputes those figures.

In the film, Mr. Cruise plays Digger Rockwell, an eccentric tycoon whose Arctic oil operation sits at the center of a natural catastrophe, Esquire reported after the trailer’s release. The magazine described the film as a modern “Dr. Strangelove” set against the climate crisis and Big Oil. John Goodman plays a U.S. president who tasks Digger with saving the world. The trailer also shows a melting iceberg and the threat of nuclear war, both of which the trailer suggests may have been caused by Digger’s own company.

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The financial math is steep. Rival executives told Variety a movie of this size would need a debut near $40 million. With about $100 million spent on marketing and exhibitors keeping roughly half of ticket sales, executives with knowledge of similar films put the theatrical break-even point near $350 million worldwide. Warner Bros. says it is $300 million. Profitability could take longer because Mr. Cruise receives first-dollar gross, meaning he earns a percentage of revenue before the studio recoups its costs.

Analyst Jeff Bock of Exhibitor Relations said Mr. Cruise has earned the right to take a chance but noted that “His name alone isn’t going to sell it.” “Digger” is Mr. Cruise’s first original film since 2017’s “American Made,” and his last two “Mission: Impossible” films saw diminishing returns.

The stakes extend beyond one movie. Warner Bros. had seven films gross $100 million domestically in 2025 and held 21% of the North American box office. This year it has yet to release one and holds about 6% of the domestic market year to date, even as overall ticket sales are at their strongest since the onset of COVID. “The Bride!” has grossed $24 million worldwide against a $90 million budget, and “Supergirl” grossed $126 million globally against a $170 million budget. Variety projects those results will translate into theatrical losses of about $100 million and $80 million, respectively. Paramount Skydance hopes to close its acquisition of Warner Bros. Discovery soon. The studio is counting on December’s “Dune: Part III” to rebound.

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