Actress Blake Lively’s beverage brand is reportedly ending its operations after launching about five years ago.
TMZ reported that several of her brand’s trademarks have been abandoned, except for Betty Booze and the non-alcoholic Betty Buzz.
The brand’s social media activity has slowed, with the Betty Buzz website no longer available. The Betty Booze site was still active as of Tuesday.
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Negative publicity from Ms. Lively’s extensive legal battle with actor-director Justin Baldoni is thought to have contributed to a decline in sales. An internal document made public in her legal proceedings showed significant sales declines for both beverages in August 2024.
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