Industry estimates put “Spider-Man: Brand New Day” at roughly $72 million in Thursday previews, enough to break the domestic preview record previously held by “Avengers: Endgame,” though Sony had not yet released official figures Friday morning.
Sony and Marvel Studios confirmed the Tom Holland-led sequel had crossed $50 million in Thursday preview screenings, already the best previews total in the studio’s history and enough to surpass “Spider-Man: No Way Home’s” $50 million preview haul from 2021. Trackers and sources cited by trade outlets put the final number as high as $70 million to $75 million, which would top the $60 million previews mark set by “Avengers: Endgame” in 2019 — itself a record that broke the $57 million mark set by “Star Wars: The Force Awakens” in 2015.
Even the confirmed $50 million-plus preview figure rivals the complete domestic run of Warner Bros.’ “Supergirl,” which has earned $71.6 million since its June 26 debut, according to box office data. The Milly Alcock-led DC film opened to $37.1 million and has since fallen off sharply, with its most recent weekend adding less than $1 million domestically.
“Brand New Day,” directed by Destin Daniel Cretton, marks Mr. Holland’s first appearance as Peter Parker since 2021’s “Spider-Man: No Way Home,” which grossed $260 million in its opening weekend, including a then-notable $50 million from Thursday previews. That opening weekend remains the second-biggest in box office history, trailing only “Avengers: Endgame’s” $357 million debut in 2019.
Studio estimates and third-party trackers had pegged “Brand New Day” for a domestic opening in the $195 million to $280 million range in the days leading up to release, with some analysts suggesting a start above $300 million was possible. Sony has not yet released an official first-day gross.
By comparison, the two other marquee 2026 summer releases posted far smaller preview numbers: Christopher Nolan’s “The Odyssey” previewed to $17.6 million on its July 17 opening, edging out “Toy Story 5’s” $17.5 million preview haul from earlier this summer.
“Brand New Day” stars Mr. Holland and Zendaya, along with Jacob Batalon, Sadie Sink, Jon Bernthal and Mark Ruffalo. The film opens nationwide Friday.
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