Elon Musk’s X announced a partnership with the PGA Tour Wednesday as the site swells its content options.
X CEO Linda Yaccarino announced the partnership Wednesday, saying the exclusive deal will give golf fans exactly what they want on the social media platform.
“Golf fans — you’re getting MORE of the TOUR — on the best place for sports!!” she posted on X. X is teaming up with PGA TOUR to bring real-time highlights and more videos from every TOUR event.”
Neither Ms. Yaccarino nor Mr. Musk, the app’s owner, elaborated on how the partnership will work or how much the deal is worth.
The partnership comes on the heels of X’s deal with the NFL, which the company renewed last month. The deal doesn’t allow for streaming NFL games on X but provides extensive clips and game coverage. X’s deal with the PGA Tour could look similar.
The next PGA Tour event is the Charles Schwab Challenge in Fort Worth, Texas, starting Thursday.
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