Sunday’s Super Bowl between the Los Angeles Rams and the Cincinnati Bengals proved to be a huge hit for the NFL as the game drew more than 100 million viewers, according to Nielsen and NBC Universal.
The game averaged 99.2 million viewers on NBC alone — but ratings surpassed the 100 million viewer mark after incorporating the Spanish broadcast from Telemundo and streaming outlets such as Peacock. The Wall Street Journal reported that the final number was about 112 million — a 12.6% jump from last year’s contest.
The Super Bowl was another strong showing for the NFL, which experienced a bit of a resurgence in 2021. The league’s regular-season ratings were up 10% after the numbers fell the year prior during the COVID-19 pandemic. The league averaged 17.1 million viewers, marking its highest average viewership since 2015.
Sunday’s viewership on NBC saw a 6% increase compared to the 2021 Super Bowl on CBS. That game, in which Tom Brady and the Tampa Bay Buccaneers topped Patrick Mahomes and the Kansas City Chiefs, averaged 95.2 million viewers.
Variety reported this year’s game drew 1.9 million viewers on Telemundo. NBC Universal said in a statement that an average of 11.2 million people watched Sunday’s game on a streaming platform — making it the most-streamed Super Bowl ever.
The Rams won the game, 23-20.
• Matthew Paras can be reached at firstname.lastname@example.org.
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