Twitter began a massive voter registration drive Tuesday, including sending push alerts to its U.S.-based users to encourage them to register to vote.
“In recent weeks, we’ve launched a new U.S. election hub that makes it easy to find reliable news and information, expanded our policies around election misinformation, and required high profile election-related accounts to increase their security,” wrote Bridget Coyne, Twitter public policy director, on the company’s blog. “Now, in partnership with National Voter Registration Day, Twitter is making its biggest push ever to encourage people to register to vote and confirm their registration status.”
Included in Twitter’s voting push are prompts in users’ timelines directing them to TurboVote, a digital tool created by Democracy Works to help Americans register to vote, and a promoted campaign from @TwitterGov urging users to register to vote.
“When people search for key terms related to voter registration on Twitter, they see a prompt in English or Spanish pointing them to official sources,” Ms. Coyne wrote. “Last week, celebrities and influencers tweeted with #YourVoiceYourVote, sharing important voter registration [public service announcements] using Voice Tweets that linked to voter registration and absentee ballot information.”
While Twitter is promoting civic engagement, it has also come under fire from President Trump for the social media platform’s decision to restrict the visibility of some of his tweets.
Twitter has flagged tweets from the president about mail-in voting, tagged Mr. Trump’s tweets about recent civil unrest and removed the ability for people to reply, and tagged a video shared by Mr. Trump as “manipulated media” for how the video edited audio in a clip of Democratic presidential nominee Joseph R. Biden.
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