A protein bar maker has lassoed itself to a social media firestorm with charges that its “Wonder Woman” promotional tie-in engages in “body shaming.”
Los Angeles-based snack-food company ThinkThin Products is promoting discounted tickets to the superhero flick, and at least one lucky winner who entered the contest by May 11 could go to the movie’s star-studded premiere.
But the promotional campaign is being blasted on social media outlets as inappropriate, USA Today reported Monday, with many detractors seeing it as a form of body shaming by promoting the notion of being thin over an emphasis on overall physical health regardless of body type.
For its part, ThinkThin deferred USA Today inquiries to Warner Bros., the movie company distributing “Wonder Woman.” Warner Bros. declined to comment, USA Today reported.
Oddly enough, recent controversies over the forthcoming Wonder Woman movie have made the Princess of the Amazons herself arguably the target of internet body-shaming.
In recent months, the character’s grooming habits were the focus of some feminist ire, after promotional images for the movie depicted lead actress Gal Gadot with arms raised, sporting clean-shaven armpits.
And in December 2016, the United Nations abruptly reversed course shortly after it had made the Wonder Woman character an honorary goodwill ambassador. The decision came after female staffers at the organization complained the character was little more than a “large breasted… scantily clad… ‘pinup’ girl.”
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