Fox News has ceased using the slogan “Fair and Balanced” in order to distance itself from the motto’s originator, late Fox News founder and former chairman Roger Ailes, according to a new report.
Network executives quietly agreed last August to abandon its “Fair and Balanced” tagline amid a falling out with Ailes, the recently deceased Fox News founder credited with creating the slogan over two decades earlier, New York Magazine first reported this week.
“The shift has nothing to do with programming or editorial decisions,” Fox News confirmed in a statement Wednesday.
Ailes helped coin the phrase in 1996 upon founding Fox News with Australian-born media mogul Rupert Murdoch, The New York Times reported. The network looked to sever ties with Ailes last year, however, after he became embroiled in a sexual harassment scandal that ultimately led to his ouster from the cable news behemoth. Ailes resigned from Fox News in July 2016 and died last month from complications caused by a head injury. He was 77.
The “Fair and Balanced” slogan was “too closely associated with Roger,” a Fox News executive told New York Magazine. In its place, the magazine reported, Fox News executives have been instructed to hype another one of the network’s slogans: “Most Watched. Most Trusted.”
Not all Fox News anchors are following step, however. “My show will still end with ‘Fair-Balanced and Unafraid,” longtime Fox News host Bret Baier tweeted Wednesday. “As it has since the day I took over 8 1/2 years ago. Not changing my tag line.”
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