A major gun-control group released a new ad which features Alice from “Alice in Wonderland” accidentally shooting herself in the face with a handgun.
The Brady Campaign to Prevent Gun Violence released the ad — titled “Alice PSA” — on its YouTube page Thursday, the Washington Free Beacon reported.
In the ad, Alice is seen chasing the White Rabbit through a corridor when she finds a room with a cabinet.
Passing over the vial with the “Drink me” tab, she looks inside the cabinet where she finds a handgun. Alice inspects the gun and then ends up shooting herself in the face with it.
“Over one-third of all American households have a gun,” a voice-over says as Alice falls backward after pulling the trigger. “Ask your neighbor: Is there a gun where they play? Asking saves kids.”
In a statement, the Brady Campaign said the ad was a response to the National Rifle Association’s revamped fairy tales, in which the characters defend themselves with firearms.
Classics like “Little Red Riding Hood” and “Hansel and Gretel” have surprisingly nonviolent endings, thanks to proper firearm training in the NRA versions of the stories.
“You’ve probably heard that the corporate gun lobby is marketing guns to children. Its latest tactic: rewriting classic fairy tales to put guns in the hands of Little Red Riding Hood and Hansel and Gretel,” Brady Campaign President Dan Gross said in an email to supporters, the Free Beacon reported. “The NRA dreams of a world where every American–adult or child–is armed to the teeth. But the reality is that 50 children and teens are shot every day in this country. Their #NRAFairyTale is more like a nightmare.
“Now Brady is fighting back,” Mr. Gross wrote. “Our student group, Generation Lockdown, has released a provocative public service announcement showing the danger of a gun in the wrong hands. I agree this video is edgy — shocking even. But, sadly, it’s much closer to the truth than the bizarre alternate reality depicted by #NRAFairyTales.”
The NRA fired back with several tweets, saying Child gun accidents are declining.
“‘Dose of reality?’ Child gun accidents are down 75% in last 25 years. Alice should have taken an #EddieEagle class,” the NRA tweeted, referencing its gun safety educational program for children, featuring its Eddie the Eagle mascot.
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