Many Americans are making New Year’s resolutions to be healthier with diet and exercise. This is a good thing because obesity is one of the major health crises in America. Yet the political correctness police want us to stop using accurate terms in order to protect the feelings of fat people, which puts their lives at risk.
The Kellogg Company has launched an advertising campaign called “Fight the Fat Talk” linked to it’s Special K cereal.
“From ‘joking’ about cankles to destructive self-deprecation, fat talk has become part of ordinary conversation, spoken without a second thought,” the company said. “We believe that fat talk is a barrier to managing our weight and, when so many women are doing it, we’re all further from reaching our goals.”
(Of course, the Kellogg Company is also out to make a buck. It points out in the press release about its new campaign that “Special K offers many delicious, guilt-free products, including snack and breakfast options that provide protein and fiber.”)
Tyra Banks, the reality show host and former supermodel who talks openly about her weight, is part of the Special K campaign.
Ms. Banks, 40, does not endorse living a healthier lifestyle, but instead said that she wants to encourage women to stay fat but look better.
She said the partnership is to “empower women to not only feel confident about their bodies, but also to remove those negative thoughts and show them how to employ tips and tricks to make their least liked physical attributes look better.”
The host of “America’s Next Top Model” is the queen of the P.C. police. She told Huffington Post that, “I don’t like the label ‘plus-size’ because it “doesn’t have a positive connotation.”
Instead, she insists the term “fiercely real” is used to describe the overweight women on her show.
Jennifer Lawrence, the actress star of the hit “Hunger Games” movies, said that “It is should be illegal to call someone fat on TV.”
The 23-year old Oscar winner told ABC’s Barbara Walters added that, “If we’re regulating cigarettes and sex and cuss words because of the effect they have on our younger generation, why aren’t we regulating things like calling people ‘fat’?”
Overeating and not exercising is a choice that often leads to a multitude of health issues like diabetes and heart disease.
The obese are being coddled, while we all pick up the tab with higher health insurance costs to treat them.
They should be called exactly what they are — fat, overweight, obese — so they learn to make healthy lifestyle changes.
Emily Miller is senior editor of opinion for The Washington Times and author of “Emily Gets Her Gun” (Regnery, 2013).
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