My Pillow has now been ditched by nearly 20 retailers after several abruptly dropped the suddenly controversial bedding company last month, CEO Michael J. Lindell said Thursday.
Several major sellers, including Kohl’s and Bed Bath & Beyond, previously confirmed they were cutting ties with My Pillow as its CEO faced scrutiny in the final days of the Trump administration.
“I will never take them back,” Mr. Lindell said. “I’m standing my ground. If they do something so idiotic and succumb to this cancel culture, [then] they don’t get to come back.”
But stores faced pressure to cut ties with My Pillow after its CEO, an unwavering supporter of former President Trump, publicly denied the results of the White House race and pushed related claims.
Kohl’s and Bed Bath & Beyond confirmed days later that it had dropped My Pillow, citing poor sales. Other stores that have dropped the brand, according to Mr. Lindell: ShopHQ, Mattress Firm, Kroger, BJ’s, Wayfair, The Shopping Channel, H-E-B, Affirm, Fingerhut, Kinney Drugs, Colony Brands, Bluestem, Coborn’s, Chewy.com and JCPenney.
The Washington Times has contacted representatives for each company requesting comment, but only some have responded so far. Affirm confirmed it dropped My Pillow from its online store within the past month. Mattress Firm and Fingerhut also said they have stopped carrying My Pillow. So did Coborn’s and JCPenney, but they each said they decided to stop carrying the brand several months ago.
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