The Anti-Defamation League (ADL) is an international Jewish non-governmental organization based in the United States. Describing itself as "the nation's premier civil rights/human relations agency", the ADL states that it "fights anti-Semitism and all forms of bigotry, defends democratic ideals and protects civil rights for all" while it "[advocates] for Israel [...] with policymakers, the media and the public" and "defends the security of Israel and Jews worldwide". - Source: Wikipedia
The organization said the character didn't originally have such connotations, but the use of racist and bigoted versions of Pepe has been increasing in recent years, which prompted the group to categorize the character as a hate symbol.
In March, the ADL announced a new Silicon Valley center on cyberhate, technology and society, which will amplify efforts to end online abuse and produce policy recommendations for government leaders.
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